The Do‘s and Don’ts of Active Sourcing: A Guide to Finding the Right Talent

Active Sourcing: The Art of Finding the Right Talent – How Btogether Brings Companies and Candidates Together

Active sourcing has become essential in modern recruitment. Instead of waiting for applications to come in, companies take the initiative to reach out to potential talents directly and find the best professionals for their open positions. But how do you approach this in the right way? And what makes it so valuable for both companies and candidates? At Btogether, we know that active sourcing is not just a great opportunity for companies, but also for candidates who are looking for their next career move.

What You Should Do in Active Sourcing

• Be Clear and Targeted in Your Approach:
  It’s all about being specific. Candidates want to understand why the position might be a good fit for them and what they can expect from it. A clear and well-thought-out message stands out and shows the company is serious about finding the right person for the role.

• Personalize Your Message:
  Generic messages are a no-go. When a company reaches out to a candidate, it should be clear that they’ve taken the time to review the candidate’s profile. Personal touches that highlight the candidate’s strengths and experiences make them feel valued and seen.

• Build Long-Term Relationships:
  Active sourcing isn’t just about filling one role. Even if a candidate isn’t available right away, it’s worth staying in touch. Building relationships over time can lead to exciting opportunities in the future that benefit both parties.

What to Avoid in Active Sourcing

• Don’t Spam:
  Mass messages that feel impersonal quickly turn candidates off. Every candidate should feel like their unique experience and qualifications are appreciated. Personalization is key to making candidates feel respected.

• Don’t Rush Candidates:
  Candidates need time to think about a potential new role. They shouldn’t feel pressured to make a decision too quickly. A slower, more respectful process ensures that candidates feel comfortable and valued, leading to a stronger relationship.

• Don’t Just Sell the Company:
  Yes, the company is great – but it’s not just about how amazing it is. The focus should be on understanding what the candidate truly needs and wants in their next role. The best positions are those that align both the company’s goals and the candidate’s career aspirations.